Microsoft x Anson Kong
情人求生大作戰
Copywriting and Project Management
Go In Marketing | 2022 Feb
What will you do if you meet your idol on the street? Let's break into Anson Kong's love game together. We organized an interesting digital campaign for Microsoft. With the budget and resources of only 5 studio photos, we created a love story for fans. As long as you follow the video and choose the correct answer about Windows 11, you can easily get close to the world of your idol. For the next step, participants need to use Microsoft Powerpoint to design love cards to impress Anson Kong, and the best creators can get a one-year subscription to Microsoft 365 and an autographed XBOX handle. This campaign successfully won the attention of the young generation with the latest features of Windows 11 and aroused heated discussions in social media.
